11 North
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brand refresh, brand book design (B2B & B2C)

We've developed a brand study in order to support HydraFacial MD® in giving their brand a fresh and modern look staying loyal to their current logo. The brand refresh was explored while developing the two brand books: for B2B and B2C. The two books have a different aim, target and consequently a different feel while staying consistent with the new brand personality crafted for the one-of-a-kind skin health company.

Developed in partnership with Clever Creative.